一 | London, Oct 12 (UNI) Refugee families in Syrian camps are begging for donations on TikTok while the company takes up to 70 per cent of the proceeds, a BBC investigation has found.
Children are livestreaming on the social media app for hours, pleading for digital gifts with a cash value.
The BBC saw streams earning up to $1,000 (£900) an hour, but found refugees received only a tiny fraction of that.
TikTok said it would take prompt action against "exploitative begging", the BBC report said.
The company said this type of content was not allowed on its platform, and it said its commission from digital gifts was significantly less than 70 per cent. But it declined to confirm the exact amount.
Earlier this year, TikTok users saw their feeds fill with livestreams of refugee families in Syrian camps, drawing support from some viewers and concerns about scams from others.
In the camps in north-west Syria, the BBC found that the trend was being facilitated by so-called "TikTok middlemen", who provided families with the phones and equipment to go live.
The middlemen said they worked with agencies affiliated to TikTok in China and the Middle East, who gave the families access to TikTok accounts. These agencies are part of TikTok's global strategy to recruit livestreamers and encourage users to spend more time on the app, the BBC said.
The gifts they're asking for are virtual, but they cost the viewers real money and can be withdrawn from the app as cash. Livestream viewers send the gifts - ranging from digital roses, costing a few cents, to virtual lions costing around $500 - to reward or tip creators for content.
For five months, the BBC followed 30 TikTok accounts broadcasting live from Syrian refugee camps and built a computer program to scrape information from them, showing that viewers were often donating digital gifts worth up to $1,000 an hour to each account.
Families in the camps said they were receiving only a tiny fraction of these sums, however, the BBC report said.
TikTok influencer and ex-professional rugby player Keith Mason donated $330 during one family's livestream and encouraged his nearly one million followers to do the same.
When told by the BBC that most of these funds were taken by the social media company, Mason said it was "ridiculous" and "unfair" to families in Syria.
"You've got to have some transparency. To me, that's very greedy. It's greed," he said.
TikTok's rules say you must have 1,000 followers before you can go live, you must not directly solicit for gifts and must "prevent the harm, endangerment or exploitation" of minors on the platform.
After the BBC contacted TikTok directly for comment, the company banned all of the accounts.
It said in a statement: "We are deeply concerned by the information and allegations brought to us by the BBC, and have taken prompt and rigorous action.
"This type of content is not allowed on our platform, and we are further strengthening our global policies around exploitative begging."
TikTok, the world's fastest-growing social media app, has made more than $6.2 billion in gross revenue from in-app spending since its launch in 2017, according to analytics company Sensor Tower.
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这个数字是什么概念，和日系三强在华销量一对比就明白了，7月份，丰田在华销量114700辆，同比下滑24.3%，本田25052辆，同比下滑44.1%，日产23677辆，同比暴跌58.7%。三家加起来163429辆，还不如奇瑞一家出口的多。榜单第二名是比亚迪，7月出口174181辆，份额19%，与奇瑞组成第一梯队，两家合计拿下超过四成份额。吉利汽车以106220辆位列第三，份额11.6%；上汽乘用车、特斯拉中国分别以73563辆和66330辆排在第四、第五，长安汽车和长城汽车也都在5万辆以上。前十名中还有上汽通用五菱、江苏悦达起亚和零跑汽车，其中零跑出口17569辆，成为新势力出海销冠品牌。值得一提的是，特斯拉中国66,330辆的出口量，说明上海超级工厂依然是特斯拉全球重要的出口基地，而悦达起亚、北京现代、长安福特、江铃福特、大众安徽等合资厂商也出现在榜单上，把中国工厂当作全球出口基地，也正成为越来越多外资品牌的选择。而日系三强的落寞与中国品牌的出海形成鲜明对照，7月国内新能源乘用车渗透率已突破60%，自主品牌国内零售份额已达71.0%，德系、日系份额已跌至10%左右，美系、韩系份额更低。国内市场卷出来的产品力和成本优势，已开始转化为出口市场上最强杀手锏。
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